Get more tips to stand out in a noisy world. Subscribe to the Market of One Letter.
/* Style Definitions */
mso-padding-alt:0in 5.4pt 0in 5.4pt;
How can we tell people about our new features? About our new storylines? Why we’re better/faster/cheaper than our competitors? How can we show results today?
None of these questions (all of which are asked daily in marketing departments) are about why the people you’re trying to reach might care. And it’s one of the main reasons marketing fails.
A better question to ask is, where is our Tribe struggling today and how can we help in a way no one else can?
Deliver value this way, and the right people will come to you, ready to buy. No persuasion or bargaining needed.