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Here are some of the questions I’m asked frequently:
- What are the best times and days to send emails?
- What are the best days and times to publish blogs? To host a webinar?
- How can we persuade people put in the right email address? (Instead of firstname.lastname@example.org)
- How can we optimize our website to get more traffic?
- What’s the optimal number of emails to send each month to avoid list fatigue.
We’re all looking for tricks and tips to make people pay attention. To make them care.
But here’s the simple truth.
Rather than worry about the incremental lift you’ll get from hosting a webinar at a certain day or time. Or plugging in keywords in some certain density. There’s one optimization strategy that trumps all others.
Focus on creating remarkable things that deliver massive value.
Do this, and all the rest of the questions become far less important. They almost become irrelevant.
Because while you’re your competitors focus on the trivial many – the optimization of tactics – you’ll be focused on the critical few – the aggregating of attention, building of trust, and development of relationships. That’s where the real lift lies.
But here’s the thing. You can’t just half ass this. You can’t pretend your way to remarkable. You have to put the real time and effort into delivering the value.
Put in the work. Be valuable. Do this continuously. Overtime, you’ll earn attention and then trust. The rest will take care of itself.
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