We can’t be afraid to go our own way. To zig when others zag. As Arnold Schwarzenegger says, “Never follow the crowd. Go where it is empty.”
We need to find our own voice. To be different. To take a position. To try something new. We must be OK with testing, failing, iterating. Getting up again and trying again.
If we want to be perceived as different, as better, as the right choice, we must act as such.