Brendan Dell

Top Messaging Strategist

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    • About Brendan & Selected Case Studies
    • Recent & Ongoing Engagements
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    • Breakthrough Demand Generation Messaging & Strategy
    • Positioning Strategy
    • Accelerate Marketing’s Impact with RAMP Analysis
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Breakthrough Demand Generation Messaging & Strategy

“Brendan is one of the brightest minds working in demand generation today.”

– Bill Kent, Director of Demand Generation, Act-On Software

We partner with brands to dramatically improve engagement, and accelerate pipeline, with award-winning demand generation strategies and campaigns.

As we believe that the most effective strategies are born from rapid execution, testing and learning – rather than protracted discussion and guessing – we prioritize speed-to-market in all our engagements, allowing us to drive short-term results while paving the way to significant long-term gains.

Practice Specializations

  • Automation Strategy. Identify gaps and opportunities in the use of automation.
  • Messaging. Hone breakthrough messaging and demand generation campaigns.
  • Breakthrough Content. Craft Cornerstone Assets – high-value assets that support key positioning strategies. See the Act-On Case Study or CrowdCompass Quiz and examples of results of focusing on Cornerstone Content.
  • Strategy. Analyze your Demand Generation Machine to identify gaps, opportunities and key go-forward initiatives from MQL to opportunity. We may also choose to analyze key components of RAMP during this process.
  • Process & Culture. Instill processes and culture that engender rapid execution, testing, learning and optimization while avoiding burn-out and stress, allowing you to consistently beat your competition.

Clients Past and Present

We’ve architected campaigns and strategies for leading brands and mid-market firms including Panasonic, SAP, Act-On Software, Nuance Communications, Unisys, Windstream, Brother, CrowdCompass by Cvent and 100+ more.

Our work has been recognized by The American Marketing Association, Content Marketing Institute, The Davies among others.

See recent engagements or browse few select case studies.

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