About Confidential Healthcare Tech Client
Due to the sensitive nature of this company’s client list, I am not allowed to share their name. But I can share the results we’ve created together.
- Healthcare Analytics
- On a mission to transform lives through data
- Goals: Nurture large, unresponsive database of high level executives to sales ready. Reverse trend of declining open and click through rates. Capture attention and ignite action in the notoriously noisy and slow moving healthcare space.
- Efforts span full gamut of strategic lead generation and nurture activities including technical and strategic advisory, strategy, and campaign creation.
- Marketing Automation Platform: Act-On Software
- Program Types: Lead nurture, webinars, account based marketing, technical and strategic advisory, marketing automation best practices.
Solution Nurture Track
The program flow was methodically built to usher the buyer from Discover to Proof to Action, messaging to key points of pain and aspiration. The result was $450,000 in opportunities with an ROI of more than 3,000 percent.
Emails vacillated between Curiosity, Utility, Pain and Aspiration messages utilizing the Four Essential Email Messaging Strategies. We alternated text and HTML to maximize engagement and conversions.
Simple text style emails often drive the highest engagement and conversions.