About ProShip by Neopost
- Revolutionary shipping software and packing technology
- CVP-500 automated fit-to-size packing solution is the first machine of its kind
- Supports 34 of the Top 500 largest retailers in the world
- Marketing Automation Platform: Act-On
- Goals: Maximize ROI of instance, employ best practices, set appointments with hard to crack Top 500 retailer accounts
- Audited Act-On instance to ensure technical and strategic best practices employed
- Implemented proven 5 step campaign planning process to drive maximum results from every campaign.
- Implement Text style emails vs HTML to accelerate conversions.
- Multivariate testing on 16+ email combinations to determine highest performing messages for the market.
- Role based segmentation maximized relevance and quality of response.
- First Campaign Result: Landed 5 sales meetings with senior executives at Top 500 retailers including Barnes & Nobles, Lush and others. Work continues today.
The “pick the plums” tactic drove 3 appointments from email one.
The “power forward” tactic drove the next two.
High conversion HTML case study emails nurtured through the buyers from from Discovery to Proof to Action.